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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kimeko McCoy
Kimeko McCoy
Going Global
Zoom taps brand partnerships to give growth, new products a boost
Marketing on Platforms
Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season
Marketing on Platforms
Why OnStar spends 90% of its ad budget on addressable digital media
Agency Culture
‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
Marketing on Platforms
Se acabaron los anuncios en los periódicos: Por qué J.C. Penney da prioridad a lo digital en estas Navidades
Marketing on Platforms
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
The Creator Economy
Why this luxury hotel chain bets on user generated content’s ‘power of the people’
Marketing on Platforms
Why a feminine wellness brand is prioritizing its organic social media strategy
Brands in Culture
Por qué Spotify hace de ‘Wrapped’ su momento de marketing del año
Brands in Culture
Why Spotify makes Wrapped its annual marketing moment
Marketing on Platforms
How Philadelphia Cream Cheese is finding its place on Reddit
The Confessions
‘Fear of saying the wrong thing is eating us alive’: Confessions of an Iranian-American advertiser on the industry’s silence on Iranian women’s rights
Marketing on Platforms
Why American Express invests in TikTok ahead of Small Business Saturday
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