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Kayleigh Barber

Kayleigh Barber

Publishing in the Platform Era

Bon Appétit is treating editors like influencers
Publishing in the Platform Era

‘It’s always a struggle with reengagement’: How publishers rely on email
Content & Commerce

BuzzFeed’s Tasty is using cookie-baking demos to sell convection ovens for LG
Content & Commerce

Condé Nast is bringing La Cucina Italiana (and its diversified revenue model) to the US
Content & Commerce

‘The economics of experiential are really attractive’: How Eater is expanding its events business
Content & Commerce

Create & Cultivate branches into office supply sales
Beyond Ads

How publishers are tackling the mid-funnel attribution problem
Content & Commerce

With ‘Best Dog Day Ever,’ The Dodo is building an experiential franchise
Media

‘Justify it through data’: How brands can work with esports

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