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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Kayleigh Barber
Kayleigh Barber
Publishing in the Platform Era
‘Valuations had shifted’: What a private equity acquisition means for legacy media
Future of Work
‘The format is secondary’: How Reuters Events will drive global and local engagement on- and off-line
Beyond Ads
Group Nine’s new marketplace Swipe.Shop takes aim at mobile shoppers’ holiday spending
Publishing in the Platform Era
‘Launching content on behalf of clients:’ How Gallery Media turned TikTok into a 7-figure business
Content & Commerce
BuzzFeed wants to become an authority of sexual wellness for millennials with a new branded sex toy
Media
‘Not reinventing the content wheel’: Why Meredith is admitting its videos into doctors’ offices
Beyond Ads
The holiday shopping season is on and Bustle Digital Group is setting up shop virtually
Future of Work
How Fortune is holding top companies accountable to their promises on diversity and inclusion
Subscriptions
How the Washington Post is expanding its global subscriber base
Subscriptions
‘This conversation is personal’: Inc.’s columnists are now available through text for readers willing to pay
Beyond Ads
‘This is a tricky job for humans’: How Meredith used AI and contextual data to build Campbell’s a new campaign
Content & Commerce
Vying for consumer revenue, Eater serves up new wine subscription play
Beyond Ads
Paid virtual events are the new golden ticket for publishers
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