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Kayleigh Barber

Kayleigh Barber

Member Exclusive

Case Study: How Turner Sports is enticing audiences with a crypto strategy
Content & Commerce

How Refinery29’s Simone Oliver is complementing content with commerce
Beyond Ads

In graphic detail: What trends we can see from publisher 2021 earnings reports
Publishing on the Blockchain

‘DAOs are the new institutions’: Why Blockworks is training its sales team to pitch to crypto groups
Business of TV

Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer
Life Beyond the Cookie

How Fandom is using its insights into fans’ online behavior to pitch advertisers
Publishing in the Platform Era

‘Misinformation on TikTok is a whole different beast’: How publishers are tackling the Ukraine-Russia war disinformation problem on TikTok
Marketing on Platforms

Why Serotonin’s CEO believes brands should be taking a ‘Web2.5 approach’
Subscriptions

Months after putting up USA Today’s paywall, Gannett has big ambitions for digital subscriptions but a long road ahead
WTF Series

WTF is a decentralized autonomous organization (DAO)
Subscriptions

How The Daily Beast is making money from potential subscribers before the point of conversion
Subscriptions

Why news publishers are using non-news content to hook readers and turn them into subscribers
Brand Safety

In the age of ad tech mergers, IAS is prioritizing trust as it ads CTV sales to its business model

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