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Ilyse Liffreing
Ilyse Liffreing
The Confessions
Confessions of a marketer: Agencies are using scare tactics to stop the in-house trend
Retail Revolution
Club Monaco turns to in-store pop-up shops to diversify its retail experience
Brands in Culture
Why Nestle Waters chose WWE for a family-focused campaign
Agency Culture
Overheard quotes, matching outfits and soup: The best of offbeat agency Slack channels
Audio Anywhere
Walmart’s podcast pushes message of saving time
Marketing on Platforms
How HQ trivia competitors are differentiating their marketing
Agency Culture
Ad agencies are forced to adjust to a new California freelance worker restriction
Marketing on Platforms
Patron is seeing more than 6,000 sessions a month for its Alexa skill
Data Regulation
Marketers see GDPR paring their email lists but improving results
Data Regulation
Agencies are launching GDPR consultancies for clients
Marketing on Platforms
Why The Vitamin Shoppe is launching 800 Instagram accounts
Marketing
Why Nest Bedding redesigned its store to mimic its website
Experimental Channels
For all the hype about VR, advertisers are more excited by AR (for now)
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