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Aditi Sangal

Aditi Sangal

The Programmatic Publisher

Business Insider’s Jana Meron on getting salespeople to love programmatic
Subscriptions

News industry analyst Ken Doctor: ‘People will pay for quality content’
Publishing in the Platform Era

Attn’s Matthew Segal: Directing audience to your own properties from Facebook is ‘a losing strategy’
Media

Le Monde’s Samuel Laurent: Facebook seems more concerned about fake news than Google
Publishing in the Platform Era

Tasty’s Ashley McCollum: Big video view counts aren’t everything
Brands in Culture

Bailey Lauerman’s Greg Andersen: Brands should pay more attention to Middle America
Marketing

‘There weren’t people talking about the things I wanted to say’: Ogilvy Noor’s Shelina Janmohamed on changing narratives
Media

Washington Post’s Jed Hartman: The industry needs to stop whining about the duopoly
The Programmatic Publisher

Conde Nast’s Craig Kostelic: ‘We’re completely embracing programmatic’
Subscriptions

The New York Times’ Meredith Kopit Levien on driving subs and the NYT as a lifestyle brand
Subscriptions

Politico’s Poppy MacDonald: We’re not worried about the waning Trump bump
Beyond Ads

Atlantic Media’s Michael Finnegan: VC-backed media often relies on gimmicks
Marketing

Working with Amazon is a ‘one-way street’: A Slack town hall with Caraa CEO Aaron Luo

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