Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Honda’s new connected car system will let retailers offer discounts to drivers and passengers
January 9, 2019 • 3 min read -
SAP’s Alicia Tillman: The focus of B2B marketing has gone from decision-makers to consumers
January 3, 2019 • 3 min read -
GoPro’s Nick Woodman on building a media brand that sells cameras
December 13, 2018 • 3 min read -
Nestle’s Pete Blackshaw: It’s challenging for a company our size to pivot
November 15, 2018 • 4 min read -
GroupM’s Joe Barone: Brand safety is ‘table stakes’ but still a major issue
November 12, 2018 • 2 min read -
‘The cultural Super Bowl’: How ComplexCon tapped into the allure of streetwear culture
November 9, 2018 • 9 min read -
MedMen’s David Dancer: Regulations need to catch up with the business of cannabis
November 1, 2018 • 3 min read -
Citi’s Jennifer Breithaupt: People are turning away from traditional advertising
October 18, 2018 • 3 min read -
Havas, Arby’s and Carat lead the Digiday Awards finalists
October 9, 2018 • 6 min read -
Equinox’s Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand
September 27, 2018 • 3 min read -
‘Cannabis is sexy’: Marketers are ditching traditional companies for the weed industry
September 20, 2018 • 3 min read -
‘They are walking the walk’: Nike’s Kaepernick campaign walks the talk on brand purpose
September 5, 2018 • 5 min read -
Magic Leap’s marketing strategy focuses on developers, but brands are advocating through experiential
September 4, 2018 • 4 min read