Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Patron and Grey Goose CMO Lee Applbaum: We’re fighting for our share in the luxury category
May 30, 2019 • 3 min read -
Salesforce’s Stephanie Buscemi: ‘Reach is going out of fashion’
May 16, 2019 • 2 min read -
Zenpup is using (human) influencers as it tries to break into the CBD market for pets
May 3, 2019 • 4 min read -
Diageo’s Baileys focuses on shorter, smaller social media ads
April 1, 2019 • 3 min read -
Deloitte Digital’s Alicia Hatch: We are ready to put skin in the game
March 21, 2019 • 3 min read -
Bentley’s connected cars are becoming the new mobile opportunity for marketers
February 27, 2019 • 4 min read -
How brands like Wendy’s and the NFL are marketing on Fortnite
February 18, 2019 • 5 min read -
Deutsche Telekom: Few companies will take all advertising in-house
February 4, 2019 • 2 min read -
Parachute’s Luke Droulez: I don’t want to be known as a Facebook brand
January 17, 2019 • 4 min read -
Weed brands turn to merch and events to attract new customers
January 15, 2019 • 3 min read -
Babbel’s Julie Hansen: It’s hard to outsource data-driven marketing to an agency
January 14, 2019 • 2 min read -
Intel’s Teresa Herd: In-house agencies have ‘invaluable’ access to the business
January 10, 2019 • 3 min read