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Brand Safety
Brand Safety
In the age of ad tech mergers, IAS is prioritizing trust as it ads CTV sales to its business model
February 22, 2022
Brand Safety
Twitter leads the third Media Responsibility Index, as Mediabrands/MAGNA mulls expanding beyond just social media
February 2, 2022
Brand Safety
The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds
November 3, 2021
Brand Safety
Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
October 21, 2021
Member Exclusive
Case Study: How Dentsu is pushing advertisers to embrace brand integrity
October 20, 2021
Brand Safety
‘A scalpel rather than an axe’: Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes
October 12, 2021
Brand Safety
The Rundown: Google creates new policy to prevent advertisers, creators from making money off of climate misinformation
October 7, 2021
Brand Safety
‘A triple whammy’: New study shows the dangers of brand proximity to viral video content
September 28, 2021
Beyond Ads
As the gaming industry’s scandals take center stage, a trickle of uneasy sponsors threatens to become a deluge
August 10, 2021
Brand Safety
As Twitter kicks off its brand safety audit with the MRC, Facebook’s finally starts
July 22, 2021
Brand Safety
Facebook delays its brand safety audit a year after ad boycott raged
July 12, 2021
Brand Safety
Advertisers were cutting their Facebook ad spending well before the boycott began
July 10, 2020
Brand Safety
‘We’re letting Facebook grade their own homework’: Here’s how advertisers’ desired changes differ from overall boycott
July 9, 2020
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