Beyond Ads
As display advertising craters, publishers are tasked with seeking out creative new ways to monetize beyond standard advertising.
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Sky’s running six-second pre-roll commercials on its Sky Go app
March 26, 2019 • 3 min read -
Wall Street Journal’s Jim Piercy: Brands taking content marketing in-house doesn’t threaten publishers
March 18, 2019 • 2 min read -
‘Our readers expect a different quality’: How Hearst began renovating hotels
January 29, 2019 • 4 min read -
How News UK is remaking its ad sales organization to drive integration
January 21, 2019 • 4 min read -
With 800,000 members, The Sun’s loyalty program is driving other revenue streams
January 8, 2019 • 4 min read -
The newest must-have for diversifying publishers: product labs
December 7, 2018 • 7 min read -
How The Financial Times is making marketing services a central part of its ad offering
December 3, 2018 • 4 min read -
With five new hires, Hearst UK merges print and digital branded content teams
November 19, 2018 • 4 min read