Digital video advertising soared to new heights last year, but is this as good as it gets? What’s working in online video advertising and where are the roadblocks? In advance of Digiday’s Video Upfronts in New York and Los Angeles on April 16 and 19, Digiday has partnered with Adap.tv to tap the trends that will shape the medium. Take our semi-annual video survey, and you could be headed to our Upfront as our VIP guest with a new iPad.
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Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
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