Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Welcome to The Podcast Payoff, our series on how marketers are taking advantage of the audio revolution. In the coming weeks we’ll roll out episodes that tackle how brand marketers are reaching new audiences, building new content, and measuring results through podcasting.
Episode One – Knowing the audience
Episode Two – Creating content
Episode Three – Measuring success
More from Digiday
Testing Vendor Embed Script
Share this story Copy link Send this to your team LinkedIn X Facebook Email
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Ad position: web_bfu