We asked agencies: What’s the most important measurement for video?

We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne and asked them how cross-channel marketing is impacting their campaigns and what their most important measurements are for digital video. Hear the answers straight from industry experts at Leo Burnett, Tierny, Work & Co and more. Part two in a series from VideoAmp.

https://staging.digiday.com/?p=143336

More from Digiday

How CTV and DOOH are growing this political season for smaller agencies

Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.

In the marketing world, anime is following in the footsteps of gaming

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.