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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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1725
Results for ‘global creative’
Business of TV
Deep Dive: How the coronavirus crisis accelerated the already cresting CTV sea change
December 21, 2020
Sponsored
Interview: As homebound consumers stay glued to their smartphones, brands are redirecting ad spend toward mobile games
May 14, 2020
The New Normal
‘Keep an open mind and take some risks’: How National Geographic is adapting its Instagram feed
June 1, 2020
Member Exclusive
For advertisers, the biggest concern about TikTok isn’t the ownership — it’s the audience
July 21, 2020
Media
‘We’re figuring it out day by day’: Media faces extreme uncertainty in the wake of ad pullbacks
March 20, 2020
Publishing in the Platform Era
Hunting for ad growth, publishers target corporate social responsibility budgets
February 7, 2020
The Creator Economy
Production problems are leading marketers to try crowdsourcing marketing again
April 17, 2020
Marketing
Facing a fundraising squeeze, charities turn to TV ads
May 22, 2020
Member Exclusive
‘The system is very broken’: Coronavirus keyword blocking is symptomatic of a larger media malaise
April 28, 2020
Future of TV
Marriott takes a branded video series to TV and movie theaters
November 19, 2018
Marketing
After the shock, ad industry grimly prepares for a prolonged downturn
March 16, 2020
Future of Work
First impressions: 4 Gen Zers report on their plunge into the workforce
January 10, 2020
Sponsored
Olympics marketers find that certain emotional responses drive better ad outcomes
February 18, 2020
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