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1725
Results for ‘global creative’
Gaming & Esports
How Riot Games’ partnership with Jackson Wang highlights music’s role in driving esports fandom
October 27, 2022
Marketing on Platforms
The fate of Black Twitter remains unclear after Elon Musk’s platform takeover
April 17, 2023
Managing Through Crisis
‘Away from tactical media buying’: Advertisers shifting in-housing efforts in to gain more ad spend control
November 29, 2022
Marketing on Platforms
Is Snapchat’s latest ad offerings enough to steal ad dollars?
May 4, 2023
Brands in Culture
How Warner Bros. Discovery plans to win over new customers with its HBOMax rebrand to Max
May 19, 2023
Retail Revolution
Two indie media agencies tackle e-commerce in distinct ways, including via Amazon, Shopify, for a more full-funnel sync with consumers
November 8, 2022
Member Exclusive
Media Buying Briefing: M&A shows no signs of letting up despite economic headwinds
August 8, 2022
Digiday Awards
Hearts & Science, Spectrum Reach, Champion, Madewell and Comfort Dental are finalists for this year’s Digiday Media Buying & Planning Awards
April 4, 2023
Strategizing for the Future
Inside one prediction for how marketers’ strategies could be reshaped next year
September 14, 2022
Evolving Agencies
Publicis reports strong Q3 earnings — when will it feel a recessionary pinch, if ever?
October 19, 2022
Evolving Agencies
Dentsu’s Jacki Kelley on her expanded client remit in the wake of a parent company restructure
December 26, 2022
Brands in Culture
Why Spotify makes Wrapped its annual marketing moment
December 1, 2022
Member Exclusive
Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work
March 7, 2023
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