Walmart rolls out a self-serve, supplier-driven insights connector

During his interview, Dallaire explained the new offering will be available for suppliers to take advantage of by this year’s holiday season — and gave a look at the retail media environment.

“[It’s] essentially a link between the insights that you see around inventory and store events in the physical store – and the digital store as well – but applying those to Walmart Connect and our retail media network,” said Dallaire. “And that’s an important launch for us. It will be a closed beta [test], and then we’ll have a GA [general availability] launch by the end of the year – in time for our supplier partners to understand inventory positions or impact from the holidays.”

Here’s Dallaire’s full interview:

Digiday also spoke with Kroger’s director of integrated media, Kay Vizon, about some of that grocery chain’s expansion into retail media networks, and how it works with Kroger’s broader marketing and media efforts. She also touched on how Kroger approaches brand safety to avoid MFAs, from working with Jounce Media to using Ebiquity.

Here are Vizon’s comments: