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Michael Bürgi

Michael Bürgi

Michael Bürgi

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    Despite lowered trust in social platforms (especially news), Horizon Media study finds steady usage

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    Media Buying Briefing: Secondary sports like soccer get into the game for marketers, agencies

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    Media Buying Briefing: A comprehensive look at the holding companies’ AI strategies and investments to date

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    Media Buying Briefing: Here’s how the holdcos’ commerce/retail media offerings stack up

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    Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront

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    Media Buying Briefing: As Cannes Lions fades from memory, its problems and potential stay put

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