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Beyond Ads
Why Glow Beverages worked with Kylie Jenner to get its product placed on The Kardashians
October 24, 2022
Future of Measurement
Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’
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Marketing on Platforms
Prioritizing TikTok, agencies move away from creating content for Instagram, YouTube
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Gaming & Esports
Why Niantic anticipates legal challenges from OOH companies and brands as it develops immersive AR activations
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Privacy
How an ad tech firm co-opted IAB Europe’s Transparency and Consent Framework to collect fingerprinting data
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Navigating Economic Instability
As economic uncertainty continues, marketers are watching consumer behavior, looking to experiment
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Marketing on Platforms
Inside Northwestern Mutual’s TikTok crusade for the attention of younger shoppers
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Beyond Ads
Shopify goes back to the ’90s with voice of AOL’s ‘You’ve got mail’
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Marketing
Shark Tank’s Kevin O’Leary says startups must prioritize online advertising — or face going out of business
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Marketing on Platforms
Here is how much TikTok, Meta and other social platforms are paying creators
October 20, 2022
Digiday @ Advertising Week
Advertising Week Briefing: When it comes to the metaverse, marketers focus on Web3 over gaming
October 20, 2022
Member Exclusive
Future of TV Briefing: A Q&A with NBCUniversal’s chief data officer John Lee
October 19, 2022
Brands in Culture
Online grocer Misfits Market tailors social media content to evolve with Gen Z, millennials
October 19, 2022
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