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Marketing on Platforms
Why marketers are not deterred by TikTok’s uncertain future
March 11, 2024
Gaming & Esports
As advertisers grow wiser about gaming, esports companies are stressing community over metrics
March 8, 2024
Member Exclusive
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024
Life Beyond the Cookie
‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
March 8, 2024
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Research Briefing: The end of third-party cookies could be a win for ad tech vendors
March 7, 2024
Marketing on Platforms
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
March 7, 2024
Retail Revolution
The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars
March 7, 2024
Marketing on Platforms
Reddit looks to build out sales efforts, ad offerings ahead of IPO
March 6, 2024
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Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 5, 2024
Life Beyond the Cookie
Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
March 5, 2024
Gaming & Esports
Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules
March 5, 2024
Life Beyond the Cookie
Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox uncertainty
March 4, 2024
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Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram
March 4, 2024
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