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Marketing
Evolving Agencies
IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag
February 7, 2025
Marketing on Platforms
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Super Bowl
Here are the cases for and against an $8 million Super Bowl ad
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Digiday+ Research: Agencies carry worry about client budgets into 2025, but optimism is still strong
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Marketing on Platforms
With TikTok in limbo, YouTube Shorts cashes in
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Super Bowl
Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads
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The Creator Economy
Marketers remain cautious about investing in Snapchat amid TikTok uncertainty
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Bold Call
Bold Call: As Musk’s political clout rises, Twitter’s brand exodus could become a X’s brand influx
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Super Bowl
Inside the debut Super Bowl strategies of Häagen-Dazs, Duracell and MSC Cruises
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Super Bowl
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
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Navigating Economic Instability
Tariffs, inflation and the ad market’s race for flexibility
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Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
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Super Bowl
How creators are growing beyond the Super Bowl this year, from creator houses to fan festivals
February 3, 2025
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