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To drive people into stores, Godiva is spending more money on online video
September 16, 2019
Member Exclusive
Corporate feminism: How brands hopped on the fempowerment bandwagon
September 16, 2019
Agency Culture
‘It shifts the power dynamic’: Faced with harassment, women are leaving agencies to go freelance
September 13, 2019
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‘It’s almost like a treasure hunt’: Inside the world of paid Amazon reviews
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Retail Revolution
The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones
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The Rundown: Content and commerce gets a second look
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#Canceled: How cancel culture is affecting brands
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Retail Revolution
‘Cultural mismatch’: Agencies are having trouble working with DTC brands
September 10, 2019
Marketing on Platforms
In shift to digital video and OTT, Fanta isn’t spending ad dollars on TV this year
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Retail Revolution
To quadruple its international business by 2023, Lululemon takes a local approach
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Marketing
‘They’re selling themselves more than ever’: Why production companies are feeling the squeeze
September 6, 2019
Retail Revolution
Explainer: How retail brands are building fractional attribution models
September 6, 2019
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The Rundown: A new IPG-backed consultancy will help brands figure out gender equity
September 5, 2019
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