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Marketing
‘Be helpful’: How marketers are adapting their messaging to a fraught environment
April 1, 2020
Marketing
‘Right thing to do at the right time’: The definitive oral history of Hyundai’s assurance program
March 31, 2020
Member Exclusive
Finance is the new creative: Balance-sheet crunch leads ad and media businesses to seek new liquidity avenues
March 31, 2020
The Programmatic Marketer
Ad-buying agencies are cozying up to SSPs, creating more transparency questions
March 31, 2020
Marketing
Navigating cash crunches, CFOs become the new agency power players
March 30, 2020
The Confessions
‘You have to be constantly available’: Confessions of a copywriter on managing anxiety and burnout
March 30, 2020
Member Exclusive
The future of toy stores isn’t in selling you toys
March 30, 2020
Member Exclusive
40% of marketers and retailers expect layoffs due to the coronavirus
March 30, 2020
Marketing
At agencies, furloughs are the new layoffs
March 27, 2020
Member Exclusive
Mall rats: Gen Z shoppers are rerouting the future of physical retail
March 27, 2020
Marketing
‘Everyone wants control’: Traffic soars, but programmatic ad prices drop
March 27, 2020
Marketing
‘More volatile than ever’: Freelancers brace for a rough job market
March 26, 2020
Marketing
‘Your communities want to hear from you more than ever’: How SAP CMO Alicia Tillman is leading through the coronavirus crisis
March 26, 2020
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