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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Special Projects
Digiday+ Research
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Marketing
Marketing on Platforms
Advertising on X right now might not be all bad – for some
December 4, 2023
Marketing on Platforms
Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it
November 30, 2023
Digiday Podcast: The Return
Goodbye LinkedIn, Hello TikTok: The Return podcast, season 2, episode 6
November 30, 2023
Member Exclusive
Research Briefing: TikTok tops brands’ holiday wishlist
November 30, 2023
Brands in Culture
Coca-Cola set to continue generative AI efforts with holiday-season marketing push
November 30, 2023
Brand Safety
Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities
November 28, 2023
The Creator Economy
TikTok creators are increasingly tapping into food-centric content — and brands are following
November 28, 2023
Member Exclusive
Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024
November 28, 2023
Gaming & Esports
Alienware wants to make endemic esports brand partnerships cool again
November 28, 2023
Gaming & Esports
How the creators of ‘Bluey’ took a different marketing approach to the show’s video game moment
November 27, 2023
Brands in Culture
The Children’s Place hopes celebs’ star power will help boost brand awareness
November 27, 2023
Member Exclusive
Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers
November 24, 2023
Beyond Ads
As Lyft builds its ad business, here’s why the ride share company views its offering as ‘digital retail’
November 24, 2023
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