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Marketing
Navigating Economic Instability
‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023
December 14, 2022
Beyond Ads
Why broadcast and streaming TV are key to Modelo’s World Cup strategy
December 13, 2022
Strategizing for the Future
IAB’s David Cohen teases updates to trade group’s standard terms and conditions
December 13, 2022
Member Exclusive
Marketing Briefing: Inflation pushes marketers to value messaging and ongoing sales promotions as they court ‘savvy shoppers’
December 13, 2022
Member Exclusive
Digiday+ Research: Marketers plan to take more of their ad dollars to TikTok, Instagram for their holiday marketing
December 13, 2022
Marketing on Platforms
How Deloitte, PETA and The Sexton Single Malt capitalized on ‘The Walking Dead’ fandom for the series finale
December 12, 2022
Member Exclusive
Digiday+ Research: Brands brace for lower sales into 2023, but don’t plan to offer steeper discounts
December 12, 2022
Gaming & Esports
Why esports betting companies are leaning into original content to raise awareness about their services
December 12, 2022
Agency Culture
‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
December 12, 2022
Navigating Economic Instability
Ad spending forecast: cloudy with a chance of recession
December 12, 2022
Evolving Agencies
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
December 9, 2022
Marketing on Platforms
No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
December 9, 2022
The Confessions
Confessions of a Super Smash Bros. tournament organizer on Nintendo’s lack of support for competitive gaming
December 9, 2022
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