A trip back in time: awkward first tweets from big brands

Looking back at your first tweet is a bit like looking at your high school yearbook photo: Awkward.

Twitter’s celebrating its eighth anniversary with a tool that lets users find their first tweets. Most people start using Twitter utterly confused and unsure what to say. Brands are no different. Many grasped for a way to introduce themselves, settling in for the jargon of the day like “Twitterverse” and “tweeps.” Here’s a selection of first tweets from 10 leading social brands.

An inauspicious, grubby start for a current real-time marketing darling.

Meanwhile, Arby’s is confused. Maybe the hat’s on too tight.

JCPenney went right for customer service.

Oh dear, Domino’s joined Twitter to deal with workers doing gross things to food.

Burger King didn’t get the engagement memo.

And neither did Taco Bell.

McDonald’s was left speechless.

Pepsi was a quick learner of Twitter-ese.

Coke went the unorthodox route of retweeting out of the gate.

Charmin set the right tone with potty humor.

And, to be fair, Digiday was wondering if Facebook could possibly catch up to MySpace.


More in Marketing

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.