Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Fashion publishers now have yet another social media tool at their disposal: Instagram Live.
After announcing plans to integrate live-streaming capabilities, Instagram formally rolled out the offering to users last week. Just like Instagram Stories, which the platform launched in August, and Facebook Live, which debuted in June, publishers are experimenting with the new addition and identifying ways to use it to connect with their audiences. To read the rest of this article, please visit Glossy.
More in Marketing
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
‘AI is permeating everything we do’: How Guitar Center developed 2 AI tools this year
This summer, the company launched a chatbot called Rig Advisor to help customers find the right instruments and products.
Ad position: web_bfu