Fashion industry insiders share what they learned in 2016
You likely laughed when, early this year, reality TV star-turned-beauty mogul Kylie Jenner proclaimed 2016 the year of “realizing stuff” — but there’s no denying that we all got a little more woke over the last 12 months. For much of the fashion world, that included the names of new creative directors or the cost of shifting production cycles. Others mastered strategies for engaging with audiences everywhere from Instagram to Facebook Live. For details on the lessons the industry learned, we asked eight influential insiders — including editors, fashion directors and designers — to reveal their biggest revelations of 2016. To read the rest of this story, please visit Glossy.
More in Marketing
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu