Even Movie Trailers Are Getting Shorter

Attention spans are shorter than ever. They’re so short that 20th Century Fox has rolled out what is likely the first-ever Vine-length trailer for the upcoming blockbuster, “The Wolverine.”

Yesterday, “The Wolverine” director James Mangold tweeted out a trailer — or “tweeser” as he is calling it — that previews the Hugh Jackman movie in just six seconds. The brevity works for this type of movie, since this is an action movie. The post was retweeted nearly 1,000 times.

It’s not surprising that this is happening what with the popularity of short moving images and clips, aka GIFs. Remember those GIF movie posters for “Looper”?

 

Image via Shutterstock

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