Digiday podcast at Cannes: Analyzing the ad-tech firms along Yacht Row with Tom Triscari
Digiday covers that latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Subscribe: Apple Podcasts • Spotify • Overcast
On a blustery day at Cannes Lions (which prevented us from recording outside), I walked along Yacht Row, well known for the plethora of ad-tech and mar-tech firms that rent the floating party boats moored in Jetée Albert Edouard just astride the Palais des Festivals. I was accompanied by Tom Triscari, an independent analyst who covers the programmatic and ad-tech scene — and who once worked in the industry.
Together we chose several companies for Triscari to assess in terms of potential and challenges, including IAS, DoubleVerify, Magnite, OpenX, Criteo, Cognitiv and Experian — but the conversation naturally brought up some of the big players that didn’t rent yachts but still make their presence felt in the ad-tech market (such as The Trade Desk).
“If you’re on Yacht Row, you’re there to close out some deals, because revenue is tight, there’s consolidation, and you know, I think there’s some concern out there around that top line growth,” Triscari explained. “And therefore what what are you left with? You’re left with maybe some cost cutting if you’re going to make your number. So they’re all out there trying to make deals for the investment they put into the yachts, which is not cheap.”
After listening to today’s episode, tune in tomorrow for Digiday’s final podcast from Cannes Lions. And if you missed them, please give a listen to Digiday’s conversations with Sir Martin Sorrell and HP’s Tara Agen, Zambezi’s Jean Freeman and Grace Teng, and PMG’s George Popstefanov.
Ad position: web_incontent_pos1
More in Marketing
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Roblox is expanding into more areas than just ads in 2024. Much like platforms such as Amazon and Facebook have transcended their origins to evolve from their origins as online marketplaces and social media channels, Roblox is in the midst of a transformation into a platform for all elements of users’ virtual lives.
PepsiCo wants to remain a ‘driver of culture’ as it turns to influencers and activations amid rebrand
The soda-maker says it can translate cultural relevance into sales volume.
Ad position: web_bfu