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Media Buying
The Creator Economy
Influencer agencies expand in U.S. markets with new leadership as global competition rises
January 25, 2024
Generative AI
The Recording Academy and IBM are bringing generative AI to the 2024 Grammys
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Experimental Channels
Screenvision study with Magna pushes hard on cinema’s ability to deliver attention
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Digiday @ CES
Lenovo’s CMO on marketing its AI-powered technologies in a new and crowded market
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Media Buying Briefing: Exploring the many ways creative and media are coming back together
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Content & Commerce
As the cookie dies and retail media grows, The Mars Agency expands its commerce offerings
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Managing Through Crisis
As cookies crumble, M&A execs seek viable alternatives
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The Programmatic Marketer
DSPs prepare for heavy lifting within Privacy Sandbox
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Media Buying Briefing: Agency news and takeaways from CES 2024
January 15, 2024
Evolving Agencies
How one independent agency has watched the industry evolve over the last decade
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Digiday @ CES
AI Briefing: What marketing and tech experts noticed at CES 2024
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Third-Party Cookie Primer
Here’s what The Trade Desk actually thinks about Google’s Privacy Sandbox
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Digiday @ CES
At CES, new AI tools for TVs offer new features for both content and commerce
January 12, 2024
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