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Media Buying
Evolving Agencies
Attention firm Adelaide penetrates holding company media agencies with new tool
March 12, 2024
Member Exclusive
Media Buying Briefing: How agencies are holding themselves accountable to DEI initiatives
March 11, 2024
Evolving Agencies
As cookies fade, more agencies make bets on consumer research panels — and their first-party data
March 8, 2024
Digiday Media Buying Summit
Overheard at DMBS Spring 2024: problems and solutions to retain talent
March 8, 2024
Digiday Media Buying Summit
Media agencies move beyond buzz: Practical AI takes center stage at Media Buying Summit
March 7, 2024
Digiday Media Buying Summit
Vox Media, MilkPEP and Gale ink multi-million dollar media partnership to increase women’s representation in sports
March 6, 2024
Member Exclusive
Media Buying Briefing: Influencer marketing looks to grow with AI avatars and shoppable content
March 4, 2024
Generative AI
IPG places ‘first-to-market’ bets with Adobe on latest generative AI tools
March 1, 2024
Audio Anywhere
Audio agency ARM looks to boost streaming buys in podcasting with its own audience buying platform
February 29, 2024
Agency Culture
Indie Traction re-emphasizes client service in a bid to rewrite what it means to be a media agency
February 28, 2024
Member Exclusive
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
February 26, 2024
Strategizing for the Future
How agencies are tackling growing sports media fragmentation
February 23, 2024
The Creator Economy
Video-focused firms Pixability, Culture Genesis team up to expand diverse creators network
February 22, 2024
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