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Special Projects
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Media Buying
Generative AI
AI Briefing: Generative AI investments expected to rise alongside greater risks
October 23, 2023
Evolving Agencies
IPG vet Joshua Lowcock takes on a new role at Quad
October 23, 2023
Member Exclusive
Research Briefing: Agencies see a future for AI as Advertising Week wraps up
October 19, 2023
Digiday @ Advertising Week
Omnicom Media Group’s CASA efforts in CTV take a step forward with NBCU partnership
October 19, 2023
Digiday @ Advertising Week
Omnicom Media Group makes its bid to determine incrementality in retail media via its CASA effort
October 18, 2023
Future of Measurement
IPG launches identity resolution cloud application as the industry prepares for a cookieless world
October 17, 2023
Digiday @ Advertising Week
Omnicom Media Group aligns with SSPs through its CASA initiative to fight fraud and MFA abuse
October 17, 2023
Member Exclusive
Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth
October 16, 2023
Generative AI
AI Briefing: Klarna hopes visual search in its e-commerce platform will help shoppers bridge in-person, digital gap
October 16, 2023
Digiday @ Advertising Week
Omnicom Media Group tackles standards across the media spectrum, starting with social
October 16, 2023
Strategizing for the Future
Media agencies develop new multicultural marketing strategies as client needs and targeting challenges arise
October 13, 2023
Marketing on Platforms
Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue
October 13, 2023
Evolving Agencies
Stagwell Marketing Cloud’s Harris unit launches a new suite of AI-based tools
October 12, 2023
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