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Marketing
Life Beyond the Cookie
‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
March 4, 2024
Life Beyond the Cookie
Ad tech’s take: early reactions to Google’s third-party cookie demise
March 1, 2024
Gaming & Esports
How Blast is finding esports success through the ‘co-production’ model
February 29, 2024
Brands in Culture
Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
February 29, 2024
The Programmatic Marketer
Investment is (slowly) trickling back into ad tech
February 29, 2024
Member Exclusive
Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 29, 2024
Gaming & Esports
How Ubisoft’s measured approach to esports paid off at Six Invitational 2024
February 28, 2024
Marketing on Platforms
As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 28, 2024
Gaming & Esports
How esports company Blast is claiming it’s officially profitable
February 27, 2024
Life Beyond the Cookie
As CMA’s Privacy Sandbox Probe gathers momentum, here’s what marketers must know
February 27, 2024
Member Exclusive
Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’
February 27, 2024
Future of Work
Nestlé, P&G, and Walmart reveal their 2024 talent retention secrets
February 27, 2024
Marketing on Platforms
Meta’s layoffs continue to impact advertisers as the company replaces account team members with AI
February 26, 2024
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