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Marketing
Gaming & Esports
Why one of the largest Web3 game publishers sees in-game advertising as a path forward
September 18, 2024
Marketing on Platforms
X is on the hunt for more ad dollars at its latest client council meeting
September 18, 2024
Marketing on Platforms
Buyers hope a proposed tariff on Chinese goods will disrupt the Temu and Shein ad blitz and lower Meta CPMs
September 18, 2024
Marketing on Platforms
X claims to advertisers that it has a reach of 570 million monthly active users
September 17, 2024
Gaming & Esports
What Nerd Street’s ‘re-seed’ funding round says about the future of esports
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Marketing Briefing: Why nostalgia marketing can be a crutch
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Pitch deck: How X’s ‘real-time’ factor has become the star of its latest pitch to advertisers
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Google on Trial
As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
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Retail Revolution
How Clinique launched on Amazon without cannibalizing sales from its other retail partners
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Generative AI
With AI bias still a sticking point for clients, agencies mix human and technical fixes
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Marketing on Platforms
Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage
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The Creator Economy
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
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Gaming & Esports
Are moviegoers burning out on Hollywood’s gaming adaptations?
September 13, 2024
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