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Marketing
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What it means: Vivendi swallows Havas
June 8, 2017
WTF Series
WTF is ads.txt?
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The Programmatic Publisher
Domain spoofing remains an unsolved issue in programmatic advertising
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Once-hot sportswear brands are tapping into their archives to regain relevance
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Retail Revolution
For retailers, Amazon is a true frenemy
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The Programmatic Marketer
Viewability standards have a gaping hole: mobile apps
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How plant-protein brand Vega uses Instagram for customer service
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MediaCom’s Josh Krichefski: ‘Always be prepared’
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A marketer’s guide to the looming EU Global Data Protection Regulation
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Bankers, legacy structures and relevancy: The industry on what’s stopping banks from innovating
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The Creator Economy
What influencer marketing really costs
June 5, 2017
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