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Marketing
Marketing on Platforms
Reddit ramps up plans for performance dollars — but is it enough to entice advertisers?
June 16, 2023
Gaming & Esports
How PewDiePie’s rebrand shows gaming creators’ growing focus on brand safety
June 16, 2023
Content & Commerce
Refinery29 launches Twitch’s first third-party live shopping experience
June 15, 2023
Gaming & Esports
Why marketers are pulling away from FaZe Clan as the esports org’s struggles take center stage
June 15, 2023
Beyond Ads
Michael Kassan takes chairman’s role with Possible event’s organizer; Deb Wahl and John Costello join as well
June 15, 2023
Data Regulation
How the European Commission’s new antitrust case against Google could break up its adtech business
June 15, 2023
Marketing on Platforms
Why Reddit’s recent blackout could be a real problem for advertisers
June 14, 2023
Content & Commerce
Why crypto company OKX is sponsoring the Tribeca Film Festival
June 14, 2023
Member Exclusive
Marketing Briefing: WGA and potential Sag-Aftra strike has marketers focused on reality TV, sports and live events
June 13, 2023
The Programmatic Marketer
‘Some will close their gates, others will open to programmatic’: Ofer Druker on the future of CTV
June 12, 2023
The Programmatic Marketer
‘Trust issue is the core’: Marketers balance skepticism with utilization of AI-media buying on platforms
June 12, 2023
Brands in Culture
How the push for anti-‘woke’ advertising could create controversy for brand startups
June 9, 2023
Brands in Culture
U by Kotex believes normalizing periods will help it reach millennials, Gen Z
June 9, 2023
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