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Digiday Research: 71 percent of retailers are investing in physical store upgrades
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Now you see me: An oral history of viewability
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Equinox’s Vimla Black Gupta on data, influencers and turning Equinox into a lifestyle brand
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The whistleblowers: What happens when advertising’s anonymous organizations get unmasked
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September 26, 2018
Marketing on Platforms
‘A community garden’: AT&T says it wants to give advertisers better access to data than the walled gardens
September 26, 2018
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The Programmatic Marketer
Outdoor advertising braced for its programmatic moment
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Digiday Research: Brands want access to editors for content marketing
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The Creator Economy
Brand-safety concerns are making influencer marketing more expensive
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Retail Revolution
Inside newly rebranded Weight Watchers’ mobile app strategy
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