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Marketing
Marketing on Platforms
‘We have seen a dramatic increase’: Twitter is spending 50% more on billboards this year
September 18, 2019
Marketing on Platforms
‘They reach the same audiences we’re after’: Inside Ally Financial’s Amazon strategy
September 17, 2019
Member Exclusive
‘I worry that the world is going to end’: How Gen Z became Generation Doom
September 17, 2019
Member Exclusive
Digiday Research: Majority of brands aren’t spending ad dollars on retailer sites
September 17, 2019
Marketing
To drive people into stores, Godiva is spending more money on online video
September 16, 2019
Member Exclusive
Corporate feminism: How brands hopped on the fempowerment bandwagon
September 16, 2019
Agency Culture
‘It shifts the power dynamic’: Faced with harassment, women are leaving agencies to go freelance
September 13, 2019
Member Exclusive
‘It’s almost like a treasure hunt’: Inside the world of paid Amazon reviews
September 13, 2019
Retail Revolution
The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones
September 12, 2019
Member Exclusive
The Rundown: Content and commerce gets a second look
September 12, 2019
Member Exclusive
#Canceled: How cancel culture is affecting brands
September 11, 2019
Retail Revolution
‘Cultural mismatch’: Agencies are having trouble working with DTC brands
September 10, 2019
Marketing on Platforms
In shift to digital video and OTT, Fanta isn’t spending ad dollars on TV this year
September 9, 2019
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