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Marketing on Platforms
The DoJ’s antitrust battle with Google underlines Big Tech’s preference for secrecy, a growing bugbear for advertisers
October 2, 2023
Beyond Ads
Snapchat sunsets its AR Enterprise division as it vows to give advertisers AR tools
September 29, 2023
Gaming & Esports
Why Activision Blizzard Media is using an Attention Measurement Scorecard to raise marketers’ confidence in gaming
September 29, 2023
Brands in Culture
With Taylor Swift’s Eras Tour movie, Cinema advertisers hope for a Q4 boost
September 29, 2023
The Creator Economy
How some creators are using AI to make higher quality content – faster – for platforms
September 28, 2023
Member Exclusive
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
September 28, 2023
Gaming & Esports
As crypto winter ramps up, why some marketers aren’t feeling the cold
September 28, 2023
The Programmatic Marketer
The investment banker’s view of ad tech
September 28, 2023
Member Exclusive
Digiday+ Research case study: How brands and influencers are diving into YouTube Shorts
September 27, 2023
Gaming & Esports
Why Snapchat is using a custom video game to get closer to its agency partners
September 27, 2023
Evolving Agencies
Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control
September 27, 2023
Brands in Culture
How Formula One’s ‘huge surge’ in the U.S. is capturing the attention of marketers and publishers
September 26, 2023
Member Exclusive
Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding
September 26, 2023
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