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Marketing
Zero-click Future
How the semantics of search are changing amid the zero-click era
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The holdco exodus is becoming a founding, independent class
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As Pinterest improves ad platform, advertisers continue to increase spend
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Evolving Agencies
After a year of Google’s AI Overviews, marketers consider tweaking their paid search strategies
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Generative AI
AI is scaling in advertising – outcome-based pay isn’t
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How creator platforms are building tech infrastructure to keep pace with a maturing industry
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The Creator Economy
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Brands in Culture
Can brands like American Eagle appeal to Gen Z with Substack?
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Marketing in Sports
Amazon positions NBA rights and live sports portfolio as a lure for its broader ads business
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Marketing on Platforms
In Graphic Detail: How YouTube redrew the TV map
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Member Exclusive
Marketing Briefing: Here’s what marketers put on the back burner for the foreseeable future
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Generative AI
How Digitas is navigating search’s shift to the AI era
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The Programmatic Marketer
A check on The Trade Desk’s risks and rewards
May 12, 2025
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