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Marketing
The Creator Economy
‘Wildly under-utilized’: What influencer marketing looks like for the 2020 election
October 1, 2020
Marketing
‘Quickly turning on a dime’: How Cadillac steered its advertising through the coronavirus crisis
September 30, 2020
Member Exclusive
‘Truly integrated’: As an unusual school year commences, agencies are aiming to help working parents more than ever before
September 28, 2020
Member Exclusive
Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales
September 25, 2020
The Confessions
‘How much do we want to get screwed?’: Confessions of an agency exec on lack of payment due to coronavirus
September 24, 2020
Marketing on Platforms
‘Doubling down’: Inside the 49ers social and digital rush to replace lost in-stadium marketing dollars
September 22, 2020
Member Exclusive
‘Can’t really be ignored’: Marketers and media buyers are finally taking the on-going TikTok saga seriously
September 21, 2020
Future of Work
‘Clever about how we rest’: As uncertainties drag into fall, agencies are facing a burnt out and fearful workforce
September 18, 2020
Member Exclusive
‘It is all DTC now’: VCs are eager to strike deals again
September 18, 2020
Gaming & Esports
‘A credible voice’: Why Honda is doubling down on esports
September 16, 2020
Member Exclusive
‘2020 has been the year of contingency plans’: The new norms of marketing
September 14, 2020
Marketing on Platforms
Snap is exploring bringing ads to Minis
September 14, 2020
Managing Through Crisis
Deep Dive: How the Summer of 2020 forced brand marketing to change for the better
September 14, 2020
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