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Marketing
WTF Series
WTF is a data clean room?
March 20, 2023
Member Exclusive
Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
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Marketing on Platforms
Meta, Snapchat, Twitter layoffs spell trouble for agency relationships
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As TikTok becomes a search engine, big ticket retailers, including car dealerships, reap the benefits
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Slack shifts brand marketing efforts from ‘always on’ paid media to tentpole events like SXSW and Dreamforce
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Marketing
ESPN, Pizza Hut engage second screens in a play for younger audiences during March Madness
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Gaming & Esports
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Pinterest’s quiet battle for ad dollars is getting louder
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The Confessions
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The Programmatic Marketer
Why regulators’ scrutiny of Big Tech is rekindling buyers’ interest in ad tech
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