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Marketing
Gaming & Esports
How the rise of social gaming has impacted consumers’ gaming and spending habits
May 5, 2023
The Programmatic Marketer
Amazon’s price changes are a window into some of the media industry’s fundamental challenges
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Gaming & Esports
Roblox reports early positive organic lift after advertising beta test
May 5, 2023
Marketing on Platforms
Is Snapchat’s latest ad offerings enough to steal ad dollars?
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The Commerce Media Era
‘Black Twitter was the cookout’: Marketers hope to find new communities of color on Twitter alternatives
May 3, 2023
Brands in Culture
Why Gen Z content creators were a key part of the NFL Draft
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Brands in Culture
Amid WGA strike, marketers, agency execs ‘working with media partners to understand contingency plans’
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The Commerce Media Era
How live shopping is shaping the future of retail
May 2, 2023
Member Exclusive
Marketing Briefing: Marketers seek help with organic, social personas amid ‘reinvigorated interest in organic content’
May 2, 2023
Navigating Economic Instability
What downturn? In real terms, ad spending is doing just fine
May 1, 2023
Gaming & Esports
Why NRG’s acquisition of CLG isn’t necessarily a cause for esports industry doom and gloom
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Brands in Culture
NFL CMO Tim Ellis on why content creators are leading the league’s Gen Z-focused strategy
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Gaming & Esports
Why five prominent gaming influencers are teaming up to build the top Fortnite Creative experience
April 28, 2023
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