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Yuyu Chen

Yuyu Chen

Brands in Culture

Netflix promotes ‘Black Mirror’ by targeting ad blockers
Publishing in the Platform Era

TV-like programming struggles to find a home on Facebook Live
Marketing on Platforms

Facebook is testing real-time ads for live videos
The Programmatic Marketer

Publishers love header bidding, but ad buyers have qualms
The Programmatic Marketer

‘Everything was easier at the beginning’: Marketers vent programmatic frustration
The Programmatic Marketer

Brands and agencies on the pros and cons of private marketplaces
Going Global

$17 billion in one day: How Alibaba turned China’s Singles’ Day into a shopping bonanza
The Programmatic Marketer

Adobe’s acquisition of TubeMogul: An ad tech consolidation tipping point
Beyond Ads

Ad agencies are rushing out artificial intelligence services
Beyond Ads

Riddle me this: The rise of paid question-and-answer apps
The Programmatic Marketer

5 charts on the growth of programmatic advertising in China
The Creator Economy

With the closure of Vine, Snapchat may see an influx of creators
Marketing on Platforms

‘It’s a self-esteem killer’: Influencers are unhappy with Snapchat’s removal of autoplay

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