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Yuyu Chen
Yuyu Chen
The Programmatic Marketer
Domain spoofing remains a huge threat to programmatic
Marketing on Platforms
How Birchbox, Carnival Cruise and more use the Instagram album feature
Agency Culture
The consequences late-paying clients have on agencies
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Quiz: Match the manifesto to the ad agency
Marketing on Platforms
The challenge of holding PR to performance metrics
Content & Commerce
How Starbucks, JD and Didi tap into WeChat Wallet
Marketing on Platforms
Why Snapchat misses the influencer mark, for now
The Creator Economy
The most creative Trump resistance side projects
Marketing on Platforms
More than 60 percent of Snapchat users skip ads on the platform
Marketing on Platforms
‘I was more of a journalist than spectator’: Anatomy of an agency CEO’s viral tweet
The Creator Economy
‘Crap optimized on crap’: The agency challenge with data
Member Exclusive
Inside the officeless media agency where 75 percent of the staff is female
Brands in Culture
‘Make it bigger and better’: A day in the life of Buick’s marketing director before the Super Bowl
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