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Shareen Pathak

Shareen Pathak

The Confessions

Confessions of a media buyer: ‘It’s a game right now of how cheap you can be’
Digiday @ SXSW

An oral history of the Barbarian Group’s SXSW party
Member Exclusive

The drugstore savior: How CVS CMO Norman de Greve is rethinking transparency
The Programmatic Marketer

The candid thoughts of media buyers: ‘We’re being scrutinized’
Brands in Culture

When selling ads, Facebook avoids the topic of Russia’s interference campaign
The Confessions

Confessions of an ad exec: Ad agency culture problems start at the top
Agency Culture

‘The schoolyard has been replaced by the office’: The bullying problem at agencies
The Programmatic Marketer

Pitch deck: How AT&T is differentiating from the duopoly
Marketing

Amazon’s ad business grew 60 percent this quarter
The Creator Economy

‘We love moments like this’: Influencer marketing agencies scramble to reassure antsy clients after NYT expose
Marketing

In 2018, Amazon will turn to private label goods
Marketing

In 2018, management consultancies will have their sights set on media
Marketing

‘Expectations are rising’: P&G’s Marc Pritchard says 2018 is the year of brand safety

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