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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
Marketing on Platforms
Beware of the hype that surrounds voice search advertising
Content & Commerce
Inside football startup Dugout’s plan to help clubs turn content into cash
Marketing on Platforms
Snapchat’s Cannes pitch: Bigger isn’t better
Marketing on Platforms
Gocompare.com uses automation to identify and show its best-performing TV ads
The Programmatic Marketer
How Adidas brought transparency to its digital ad buying
Marketing
How Pernod Ricard is using the internet of things to get closer to its customers
Digiday @ Cannes
Consulting firms are crashing the party in Cannes
Marketing
Google promises brands independent viewability verification is coming this year
The Programmatic Marketer
German supermarket Lidl consolidates media buying into independent ad tech
Brands in Culture
‘In reality, we are a content company’: Football clubs embrace the role of digital publisher
Marketing
‘The one to watch’: Amazon is set to turn the duopoly into a troika
Marketing
What it means: Vivendi swallows Havas
Marketing
A marketer’s guide to the looming EU Global Data Protection Regulation
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