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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
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Seb Joseph
Seb Joseph
Media
Lucozade looks to take some media buying in house
Marketing on Platforms
Snapchat to advertisers: Our ads can be just as effective as Facebook’s
Brands in Culture
Adidas tests new media strategy with World Cup campaign
Media
Amazon gets serious about streaming live sports
The Programmatic Marketer
Consulting firms are now a serious alternative in the eyes of more advertisers
Brands in Culture
Visa ties down its agencies to deliver on business goals for World Cup efforts
Content & Commerce
Inside Bayern Munich’s in-house digital agency
The Programmatic Marketer
Maserati looks to targeted TV ads to find rich car buyers
Data Regulation
‘Brands don’t want to be in the headlines’: Some advertisers to pause programmatic spending in GDPR’s immediate aftermath
Retail Revolution
Adidas Originals is taking a less-is-more approach to digital
The Programmatic Marketer
Once a must-have, marketers sour on DMPs
Marketing on Platforms
Facebook’s big threat isn’t Cambridge Analytica, it’s advertisers questioning ROI
The Programmatic Marketer
Why Radisson Hotel Group is using Accenture Interactive to build an ad tech stack
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