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Seb Joseph

Seb Joseph

The Programmatic Marketer

‘It’s going to be a big change for us’: Google’s adoption of first-party auction creates migration headaches for buyers
Marketing

‘The industry has to hit the reset button’: Advertisers’ annual gathering sees new solutions to old problems
Marketing on Platforms

How Marks and Spencer uses Instagram Stories
Member Exclusive

Inside ITV’s bid for addressable TV ad budgets
Brands in Culture

Bentley’s connected cars are becoming the new mobile opportunity for marketers
The Confessions

Confessions of a location data exec: ‘It’s a Ponzi scheme’
Member Exclusive

Why Heineken is doing more ad buying in private marketplaces
Audio Anywhere

‘It’s not a sales tool. It’s about sentiment’: Benefit Cosmetics eyes podcast ads
Brands in Culture

How brands like Wendy’s and the NFL are marketing on Fortnite
Media

In search of in-app money, Amazon launches rewards program
Experimental Channels

Brands are testing augmented reality’s influence on e-commerce
Media

When it comes to agencies, brands care more about cost than transparency
The Confessions

‘There are so many egos’: Confessions of an in-house content marketer

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