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Seb Joseph
Seb Joseph
Marketing on Platforms
Post-Facebook outage, ad buyers are grappling with out-of-control costs
Brands in Culture
Diageo’s Baileys focuses on shorter, smaller social media ads
The Programmatic Marketer
‘More accountability’: Unilever creates its own network for trusted publishers
Media
‘Marketing is commoditized’: Candid thoughts of ad buyers at the Digiday Media Buying Forum
Beyond Ads
Sky’s running six-second pre-roll commercials on its Sky Go app
The Programmatic Publisher
ITV closes in on deal to build its ad tech
Beyond Ads
Pernod Ricard’s Absolut buys ads on ‘raw and organic’ Reddit
Marketing on Platforms
Snapchat ramps up UK pitch, but ad buyers remain unconvinced
Media
Advertising Week Europe briefing: 5 themes that will dominate the week
Audio Anywhere
Nutella tests out voice commerce with first sampling push in the US
Future of TV
‘We want to take as much money out of TV as possible’: DAZN details bid for ad budgets
Marketing on Platforms
Pinterest is attracting buyers with low CPMs for more impressions
Agency Culture
‘I became the black poster girl’: Racism remains an issue within agencies
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