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Seb Joseph
Seb Joseph
Brands in Culture
‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
Beyond Ads
‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
The Programmatic Marketer
‘More into less’: Diageo to consolidate ad tech spending
Managing Through Crisis
‘It’s difficult to make the right call’: The many faces of the U.K.’s coronavirus-era Christmas advertising
Retail Revolution
‘Growing two times faster than the rest of the market’: Inside L’Oreal’s e-commerce playbook
Managing Through Crisis
What a Biden presidential win would mean for advertisers and online media owners
Marketing
‘Patience is the real key here’: Why advertisers are keeping calm as Europe and U.S. economic recoveries are thrown into extended uncertainty
Marketing on Platforms
‘There’s a plausible deniability aspect’: Why marketers are sitting on the sidelines in the regulatory fights against big tech
Managing Through Crisis
As Q4 gathers pace, the ad industry braces for long-lasting economic trauma
Marketing on Platforms
‘Great position to steal share’: As use-it-or-lose-it ad spending picks up, TikTok emerges as an unlikely beneficiary
Equality and Opportunity
‘Clearly underinvesting’: Some of the world’s biggest marketers pledge to direct more media dollars to minority-owned business
Marketing
As YouTube adopts new standards, the transition from brand safety to suitability is accelerating
Managing Through Crisis
‘Necessity drives innovation’: Despite the economic downturn, upstart agencies are finding their way to launch
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