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Seb Joseph

Seb Joseph

Media

To compete, agency holding groups borrow from consultancies’ playbook
Member Exclusive

As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms
The Programmatic Publisher

Inside DAZN’s plan to overhaul its ad business
The Programmatic Marketer

Programmatic advertisers ramp up efforts to deal direct with publishers
The Programmatic Marketer

‘We own the contracts’: Hershey’s is taking control of its ad tech
Media

With Epsilon deal, Publicis bets on first-party data for survival
Member Exclusive

Diageo’s cutting the number of publishers it works with to ensure quality
Member Exclusive

Advertisers prioritize setting up publisher networks
Marketing on Platforms

How artificial intelligence is influencing Unilever’s marketing
Media

Lexus is doing ad deals directly with publishers
Media

Freesat shakes up media buying model to compete with bigger TV rivals
Marketing

‘Auditing as we know it is dead for online media’: Advertisers seek auditing alternatives
Marketing on Platforms

‘We’ve taken more control’: Heineken’s media chief on building capabilities across all its businesses

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